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The INNOVATIVE RipStop tail design creates a fast ripping, hard stopping, flashing swimbait action.

 

Its forward motion stops on a dime, with a subtle shimmy before coming to a rest, then ever so slightly IT lifts its head with a super slow-rise. 

Cast & wind, wind & stop, twitch, snap, rip and suspend, fish it your favorite way for all species of gamefish.

 

VIDEOS

NATIONAL TELEVISION COMMERCIAL with Mike Iaconelli

RipStop - Fast Ripping. Hard Stopping.

 

RIPSTOP - SNEAK PREVIEW

 

RIPSTOP - TEASER

When fishing gets tough, this one is a killer!
— Mike Iaconelli, Bassmaster Elite Champion
I’ve never seen a hardbait with a boot-tail molded into it...
— Randall Tharp, Bassmaster Elite Champion
As soon as you stop reeling the bait stops, that makes it unique.
— Brandon Palaniuk, Bassmaster Elite Champion
It is like throwing a parachute out behind a race car.
— Ott DeFoe, Bassmaster Elite Champion

FINISHES/PATTERNS

A CLOSE LOOK AT THESE AND YOU WILL SEE SOME TRUE ADVANCEMENTS IN LURE FINISHING. Available in 14 Fish Catching colors. Some Clean, others with some surprises, all with flat sides, incredible flash and The RIPSTOP TAIL DESIGN.

AS - ALBINO SHINER

CBN - CARBON

 

CLN - CLOWN

EB - ELITE BLUE

 

GOBY - GOBY

HDI - HOUDINI

 

HER - HERRING

MBS - MOSS BACK SHINER

 

MKY - MONKEY

MRL - MARILYN

 
 PD - PURPLEDESCENT

PD - PURPLEDESCENT

 s - SILVER

s - SILVER

 

SNP - SNEAKY PETE

YP - YELLOW PERCH